OVERVIEW

INSIGHT is a Youtube series spotlighting sneaker designers and the backstories behind the products they developed. Before starting production, the challenge with this project was to create a cohesive template system that allows new thumbnails to be easily populated.

CONCEPT

The design system was influenced by schematics and early diagrams of a sneaker before it is prototyped. Thin lines that lead viewers to information speaks to the early phases of ideation and rough drafts.

Since more than half of Youtube viewership occurs on mobile devices, I used images of each sneaker as a background to support content identification on smaller screens. I also produced and edited all product photography.